These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It’s a fine line between overwhelming an audience and getting lost in the fray. Good marketers understand this, and know how to target customers while providing return on investment for their clients. Automax Studio’s Digital Marketing master’s degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.
- Advanced Search Engine Optimization – Students analyze organic search methods, directory listings, and paid placement tactics for their effectiveness in attaining search marketing goals.
- Advanced Digital Marketing Strategies ‐ This course explores the following: affiliate marketing, email marketing, global marketing, social media marketing, and search engine marketing.
- Consumer Behavior and Analysis – The emphasis of this course is to identify specific digital marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service.