No longer a mere vehicle for information, the internet is a ubiquitous, driving force behind all aspects of our lives. It’s where we work and play. It’s where we go to seek out connection in a world that feels at once larger, and smaller, than ever before. In Automax Studio’s Digital Marketing bachelor’s program, you’ll explore the ongoing conversation between marketers and consumers on a professional level. You’ll learn to develop dynamic content for a multitude of industries while providing clients with search engine optimization and analytics to ensure products reach their target audience.
- Search Engine Optimization – Students are introduced to the complex topic of search engine optimization and the process of improving the volume and quality of consumer traffic to a website.
- Display Advertising and Email Marketing – Students learn the best strategic methods for positioning a product or service for success while also learning how to determine if these marketing routes are a good fit for their brands.
- Digital Analytics and Optimization – As presented in this course, metrics can be used to explain an outcome, correct a problem, chart a future trend, and/or gauge the success of a marketing endeavor.